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Being in this industry for the past 15 years, I see many families looking to purchase pools for their children or grandchildren to enjoy. They do not have the slightest clue that this pool of water in their backyard could potentially save their lives through the many tremendous health benefits it provides. I’ve long believed in the healing, healthy power of water, but I decided I should do some research so I could be better equipped, as a retailer, to explain its clinical, scientific benefits to customers I meet in the store. After all, as specialty retailers, we need to distinguish ourselves as true experts in the field — especially if we are going to survive against big box and online retailers.
When I first began researching the health benefits of swimming, I was blown away by the amount of information I found. Some of the best work has been done in the U.K. For example, an independent team of U.K. researchers published a study called “The Health & Wellbeing Benefits of Swimming,” which concluded swimming provides a 28 percent lower risk of mortality overall and a 41 percent lower risk of mortality related to heart disease and stroke. The U.K. is so passionate about swimming that they are encouraging healthcare providers to prescribe swimming to patients, where applicable. The benefits of this could potentially save their government an estimated $1 billion in healthcare costs.
More findings: Water-based exercises provide a much more effective, efficient workout for our bodies than land-based exercises with no strain on your joints and muscles. When we swim we are stretching our arms, legs and spine; it is truly the best overall workout for the body.
The water also helps with swelling of the ankles and feet and prevents swimmers from overheating, which makes it an ideal option for women going through pregnancy. Did I mention it also helps with back issues?